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It’s all about trust

31 May, 2017 by

Trust.

A small word that means so much. Especially to a coeliac.

It can mean the difference between relaxing and enjoying a nice meal for a little while and needing to always know where the nearest bathroom is or deciding if you are able to make the journey home.

Many choose to never dine out at all. For good reason.

One of the primary reasons I have started Kiss My Gluten Free with our core service, Maps for Coeliacs is to freely and openly deliver information about restaurants, cafes, bakeries and so on, to those that need to find them.

To bring them together.

There are many different business strategies used to manage and inform people about gluten free dining.

The most effective and active ones are those that are created by coeliacs for coeliacs.

Their services are delivered through powerfully motivated good will, long hours and lack of sleep. They pay for it out of love and what little cash they can direct toward their passion.

The problem with that, however, is trust. How do you know you can trust the information you are reading?

Some official organisations around the world demand a membership fee to access information that can apparently be implicitly trusted – it’s essentially held to ransom.

You have to ask yourself can it be trusted?

We all know that when a business is being officially scrutinised, they are on their best behaviour. This is not necessarily the same behavior we experience when we actually go to dine.

Maybe it’s only an indication of what they are capable of delivering…not what they usually deliver.

Is it actually worth paying for access?

In Australia we have a 20,000+ membership to our national body, facebook groups (individually) have over 15, 000, niche magazines have a circulation of some 14,000.

The benefit of participating in discussions online is that you not only find out about safe places to eat, but the bad experiences that may have been actually experienced at those same places.

You get the reality. Without this, you can’t begin to form a trust with the food outlet or make a properly informed decision.

To answer my earlier question “How do you know you can trust the information you are reading?”, you simply need to look a little deeper.

Many gluten free reviewers are coeliacs themselves. They also actually dine at the food outlets they are writing about and will, often times, provide an honest review. There are some that have an income stream linked to this activity – this may erode your trust a little, but I wouldn’t base your decision to eat at a particular food outlet on one review. Do your research.

After a very short time, you will learn whether you can trust a particular reviewer or not. It’s your decision.

Maps for Coeliacs simply tries to make the process of collecting trust a little easier.

We provide you with the public proof of the standards and safety of a food outlet. It is experience based and helps you to understand the reputation of any particular food outlet.

We collect gluten free reviews. Not only from good quality published reviewers, but also from the gluten free public.

You are also provided with a research portal experience. Click on a map marker and you immediately have access to all the core online information about that particular food outlet.

You can make your own mind up – and begin to develop a trust with the food outlet before you step in the door.

Oh, another thing, Maps for Coeliacs will always be free to use or contribute to. We simply add the”where” to the information.

If you know of a business that would like to get access to the gluten free community – tell them about us. It’s free for them too.

~Paula.

Founder of Kiss My Gluten Free

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